Heinz Ketchup Branding Project

Project Brief

This project was a part of a design competition hosted by Young Onez. The goal was to create a campaign that showcased Heinz's new hot ketchup. The design should highlight the ketchup as the ultimate breakfast staple, leveraging its thick, rich taste to elevate morning routines. This campaign addressed Heinz’s declining ketchup sales amidst rising competition from condiments like hot sauce and BBQ sauce, and shifting consumer preferences in an uncertain economic climate.