2028 New York Olympics: Branding Project

Project Brief:

For this project, I developed a cohesive brand identity for the 2028 Olympic Games, incorporating a logo, color palette, typography, graphic elements, and design applications across multiple platforms (broadcast, digital, merchandise, and environmental design).For this project, I will develop a cohesive brand identity for the 2028 Olympic Games, incorporating a logo, color palette, typography, graphic elements, and design applications across multiple platforms (broadcast, digital, merchandise, and environmental design).

Logo Design:

Color Palette & Typography:

Pictograms

Stamps & Posters

Coin & Banknote

Social Media Post

Merchandise & Tickets

Wayfinding

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